optimized for production

Based on an effective dialogue with Lumulabs team – a Kickstarter success –, Lumu logo is a result of a collaborative design process with many iterations. We agreed Lumu lightmeter should be a contemporary piece of a photographer’s gear with a touch of tradition.

Many brands in the industry engrave their logos on the product bodies. Direct CNC machine engraving on the back of the device seemed the right design goal. Therefore, the custom wordmark consist of highly optimized monolinear lettershapes.

The precise path directions for CAD applications were developed and set for prototyping. Only after the engraved form of the product wordmark was accepted, the vector artwork for digital reproduction in the form of a circle followed.